Americans are changing the way they shop

INDIANAPOLIS (WISH) — Businesses over the past 12 months have seen shifts in consumer shopping behaviors which we can all understand, but it has also changed how they pay for goods and services.

Nelson Spade, General Manager of Circulus Digital Media, joined Daybreak to discuss the changes.

92 million American shoppers are using contactless payment, according to Spade. That number is expected to eclipse 100 million in 2021.

“We’ve seen a thirty percent increase in contactless payment in 2020,” Spade said. “It really started in 2019 with credit card companies putting that touchless chip into your credit card.”

And Spade says this also has an effect on local businesses.

“This is a $250 billion industry,” Spade said. “That affects every local business. They need to be thinking of one of two things. Set yourself up to accept basic forms of contactless payment. If you cover yourself with Google and Apple Pay, you’ve got iPhones and Androids covered. Secondly, you can look into developing your own e-commerce app. It’s not as daunting as it once was. There’s a lot of local companies that can help you do so.”

To contact Nelson Spade with digital questions or marketing needs, email him here.