Get the most out of your vacations with a new campaign
At the center of every great city, is a great hotel. Now, the iconic Sheraton Hotels are unveiling a special campaign to celebrate great cities and how historic hotels are in the center of the local scene. Indy Adenaw and Keri Robinson of Sheraton explain how HEART FOR THE CITY is a tour that celebrates communities, featuring one-of-a-kind immersive vignettes designed specifically for each important city destination. They feature fun, social-media worthy iconic themes, places and ideas central to the city’s identity. Guests and locals are invited to visit, experience and snap photos and video in the vignettes. The tour also includes a full slate of community programming in each market, where local businesses, organizations and thought leaders present talks on what makes their city special.
TAKING FULL ADVANTAGE OF HEART FOR THE CITY:
LOCAL EXPLORATION—Helping visitors to immerse themselves into local culture
HISTORIC DISCOVERY—Learn about the places that make each city special and why
TRANSFORMATION—Embracing local roots and celebrating hotels steeped in history
HEART KICKOFF—How a global experiential tour is traveling to seven amazing cities
RENOVATIONS—See the exciting changes that are coming to hotels in the futureAdenaw is the VP and Global Brand Leader for Sheraton and Robinson is the General Manager for Sheraton Seattle. Sheraton Hotels & Resorts makes it easy for guests to explore, relax and enjoy the possibilities of travel at nearly 450 hotels in over 70 countries and territories around the world. Sheraton continues to enhance the brand through innovative guest experience, differentiating design, multi-channel marketing and a sharp focus on service—whether it’s a business or pleasure trip.
For more information, go to www.Sheraton.com and www.heartforthecity.com.
SEGMENT IS SPONSORED BY SHERATON