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Indiana man creates personal care line to help fill gender gap in beauty industry

Indiana Originals is simplifying your search for local and they’re thrilled to introduce you to their member, the Rugged Company! 

Rugged was born out of necessity. Corey Cole, founder, has had trouble with his skin his entire life. After years of not being able to find an over-the-counter solution, he sought a holistic approach to skincare. Corey began researching and understanding the power and properties of essential oils and natural ingredients. From there, Rugged Company was born! 

Over the last few years, Corey and his team have developed high-quality formulas to make the best products on the market. Rugged has grown from a single solution to over 100 different products made in their shop in Indianapolis, IN. They love to come up with new products and continue to learn as much as they can about the ever-growing Clean Product Industry. 

They have started a new division called TRC Manufacturing fulfilling private label, white-label, pick-n-pack, and drop ship for other brands. They have a desire to help people succeed and can help other businesses grow and scale, too. The Rugged Company has been an Indiana Originals member since 2014. 

Learn more about The Rugged Company and see all of their current products at


Use the code “INDIANA” at checkout to receive a 20% discount off of your purchase online at This offer is good through July 31, 2021. 

About Indiana Originals: Indiana Originals was founded in 2014 to simplify the search for local, Indiana-based businesses. Our mission is to create healthier, stronger communities and more jobs in Indiana by encouraging and facilitating a greater use of Indiana-based businesses. All of our members are locally owned and operated businesses headquartered in Indiana. Whenever you see the badge, you know you are supporting local. Discover businesses in your community for free at or on the app made possible by B&W Plumbing, Heating, Cooling & Drains.

Be sure to subscribe and listen to “Local Matters: An Indiana Originals Podcast” on the All Indiana Podcast Network made possible by McFarling Foods. Each week, Mel McMahon introduces us to a different Indiana Original. They talk about what it takes to get a business off the ground, the challenges and successes along the way, and why local businesses really matter to our communities.

Indiana Originals, leading local living. Learn more at