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Learn how Indy 500 merchandise gets made

Legends has been the Official Merchandise partner of IMS since 2014, and today Jason Orton, Director of Merchandise at Legends, stopped by to share more about this year’s merchandise.

This episode of Behind the Bricks shows how Legends brings merchandise, such as shirts, to life. It’s a four step process: 

  • Burn the screens 
  • Wash out screen 
  • Machine Set up 
  • Printing of t-shirt(s) 

A majority of the 2023 IMS/Indy 500 merchandise line is now available at and will be available on site at IMS this May!

Visit the IMS Shop or IndyCar Shop to pick up race day gear from Legends.