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Gerber announces launch of search for new spokesbaby

(WCMH) – Gerber Monday announced the beginning of its search for its 2019 spokesbaby.

From October 1 through October 20, parents and legal guardians of children from birth to age four can submit a favorite recent photo on Instagram using #GerberPhotoSearch2018.

The winner will be featured on Gerber’s social media channels and be awarded $50,000.

“Every year, for our annual Photo Search, we choose the baby who exemplifies Gerber’s long-standing heritage of recognizing that every baby is a Gerber baby,” said Gerber President and CEO Bill Partyka. “Our 2018 Gerber Spokesbaby, Lucas Warren, was the perfect fit to represent the brand. Lucas was chosen out of more than 140,000 entries because of his expressiveness and his contagious smile. We’re excited for Lucas to now pass the torch to our 2019 Gerber Spokesbaby by serving as an honorary judge on this year’s panel!”

According to Lucas’s mom, “We have loved every minute of our experience with Gerber and are so proud and humbled by the love the world has shown our little boy. We look forward to meeting this year’s Photo Search winner and can’t wait to see where this incredible journey takes them, just like it has for us!”

To enter the photo search, upload and post your little one with #GerberPhotoSearch2018 on Instagram.