Baja Fresh eyes Midwest

INDIANAPOLIS (inside Indiana Business) – A quick service Mexican restaurant chain, is aiming to open new locations in Indiana. Arizona-based Baja Fresh is launching what it calls a targeted effort on the Midwest region with the intention to expand its footprint and open more franchises in Cincinnati, Indianapolis, Louisville, Kentucky and Nashville, Tennessee.

Baja Fresh is also reducing its franchise fee in the region from $50,000 to $30,000.

The new Baja Fresh restaurants will open under the leadership of Director of Franchise Development Bruce Holzman.

Holzman is actively seeking qualified franchise partners to open restaurants in Ohio, Indiana, Kentucky and Tennessee.

“Louisville, Cincinnati, Nashville and Indianapolis are all ideal markets for Baja Fresh to expand; they all have a unique reputation for being bustling cities with the perfect blend of Midwest sensibilities and Southern hospitality,” said Holzman. “We are eager to collaborate with passionate local business leaders and health food enthusiasts. With their help, each of these thriving cities will quickly come to love the mouthwatering healthy Fresh-Mex that boldly proclaims ‘No Freezers, No Can Openers, No Microwaves’!”