Inside INdiana Business

Indy livestream startup acquires Chicago company

Mandolin's platform has been used for virtual concerts at venues such as the historic Ryman Auditorium. (photo courtesy of Mandolin)

INDIANAPOLIS (Inside INdiana Business) — An Indianapolis-based music livestream startup has completed its first acquisition. Mandolin, which has developed a digital fan engagement platform, has acquired NoonChorus, a Chicago-based livestream platform.

NoonChorus was founded in 2020 by brothers Andrew and Alex Jensen, and provides ticketed livestream performances for a variety of indie musical acts. The startup has hosted more than 650 shows and generated $4 million in artist revenue, according to Mandolin.

“NoonChorus has supported some of the hottest indie artists since their founding, so we could not be more thrilled to work with Andrew, Alex and the NoonChorus team,” Mary Kay Huse, co-founder and chief executive officer of Mandolin, said in a news release. “Thanks to our shared mission of eliminating digital barriers between content creators and their fan bases, we truly believe no group is better poised to drive growth in the hybrid concert space.”

Mandolin was also launched in 2020 and last June, secured $12 million in Series A funding. The company recently unveiled its Mandolin Live+ suite, which is designed for hybrid virtual/in-person events.

The financial terms of the acquisition are not being disclosed.

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