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Northwest Indiana marketing agency rebrands

LA PORTE, Ind. (Inside INdiana Business) — A La Porte-based marketing agency has begun a rebranding effort. SERA Solutions, which has previously focused on digital marketing and website design, will now be known as Sera Group and is adding more offerings to businesses in northwest Indiana.

Sera Group says, in addition to the new name and a new logo, it will add more creative marketing capabilities, including video production, photography, and social media management. Founder Seth Spencer says the rebranding marks a milestone for the agency.

“We started in 2014 with the goal to be the solution for local small business website design. While website design continues to grow exponentially and is a core component of our company, we have expanded by offering creative services to complement our digital marketing solutions,” said Spencer. “As we continue to expand our vision and offer more services, we believe that now is the time to create a new brand that allows us to tell our story better. We aim to change the way that businesses across the region approach marketing.”

The agency did not state whether it is adding any jobs as a result of the rebranding.