State chooses ad agency to launch health initiative

INDIANAPOLIS (Inside INdiana Business) — Indianapolis-based Williams Randall Advertising has launched the Indiana Department of Health’s OB Navigator Initiative after being chosen by the state to start a new brand for the program. The work includes research, campaign development and media planning and placement.

The My Healthy Baby program aims to connect Indiana families to free family support providers in their communities, with the providers visiting women throughout their pregnancies and the first year of the baby’s life to help answer questions and offer resources.

“The State of Indiana created this program to help reduce Indiana’s infant mortality rate,” said Chief Executive Officer Gerry Randall. “We are very pleased to help create awareness for such an important program here in our home state.”

The program was launched in 21 counties in October and can be found here.